EE Times is rolling out a new virtual conference that lays out the “Roadmap to Next-Gen EV & AV.” Designed for an automotive industry and the industry’s technology suppliers who are infusing cars with sparks and senses, the event is scheduled between March 23 and March 25, 2021.
Electrification and automation are megatrends changing the face of the auto industry. “The All-Electric future” envisioned by General Motors CEO Mary Barra, for example, isn’t just a slogan. Barra’s plans to exclusively offer electric vehicles by 2035 is now a formal business strategy. GM has set its sights on ending production of cars, trucks, and SUVs with diesel- and gasoline-powered engines.
The rise of EVs isn’t happening in isolation. It poses the opportunity for carmakers to rethink their current vehicle architecture and imagine a whole new portfolio of vehicle design. The goal is not only to accommodate EV batteries but also to embed a host of automated innovations inside next-generation cars.
The extension of EV driving range, pursued by every carmaker, rests on the increased efficiency of power conversion. The adoption of wide bandgap semiconductors is one key to this goal. In parallel, automakers must be mindful of growing compute power. It is a necessary evil that accompanies ADAS and AV features, but it also directly affects EV mileage. This reality makes newly designed, in-vehicle power management systems increasingly important.
For now, the launch of fully autonomous vehicles that can drive safely at any time anywhere under any weather remains a moving target. Meanwhile, ADAS features embedded in vehicles continue to proliferate, aided by more sensors and processing power.
Who’s who in the industry
In preparation for this three-day conference, editors at EE Times, myself and my colleague Maurizio Di Paolo Emilio, are asking keynote speakers not to sidestep hard questions that need answers.
For instance, what’s the difference in safety requirements between cars with human drivers and vehicles that use automation to steer, brake and dodge pedestrians? How will those different responsibilities affect automakers’ sensor-fusion strategies? This is a topic Phil Koopman, CTO of Edge Case Research and assistant professor at Carnegie Mellon University, is prepared to discuss.
Phil Magney, founder of VSI Labs, explains how best to combine sensors — each of which might not be perfect on its own — to get better results.
Egil Juliussen, veteran auto industry analyst and an EE Times columnist (“Egil’s Eye”), will dive into coming disruptions in auto electronics system architecture.
Colin Barnden, lead analyst at Semicast Research and an EE Times columnist (“Seriously Skeptical”), will present why we need driving monitoring systems (DMS), aiming his analysis at those who are still skeptical of DMS.
On the EV side of the discussion, Ana Villamor, a Yole Développement analyst, will open the virtual event by sharing insights on the wide bandgap semiconductor race in EVs.
Alex Q. Huang, professor, University of Texas, Austin, will make the case for high power, and high-power density EV inverters based on GaN power devices.
Huang will be followed by Anup Bhalla, vice president of engineering, UnitedSiC, discussing how the industry’s search for the perfect switch is driving SiC in EVs.
Ivo Marocco, director at Texas Instruments, will home in on next-generation battery management.
The virtual event also features four separate all-star industry panels. These forums will include executives from Infineon, Nexperia, STMicroelectronics, NXP Semiconductors, Nvidia, Qualcomm, Siemens/Mentor, ADI, Xilinx, Omnivision and Seeing Machines.
Registration to the virtual event is open now.
Keynote speakers include:
- Ana Villamor, Technology & Market Analyst, Yole Développement
- Alex Q. Huang, Professor, University of Texas, Austin
- Anup Bhalla, VP of Engineering, UnitedSiC
- Phil Koopman, Co-Founder of Edge Case Research, Associate Professor, Carnegie Mellon University
- Phil Magney, Founder of VSI Labs
- Egil Juliussen, Auto industry Analyst
- Ivo Marocco, Director of Marketing and Business Development, Texas Instruments
- Colin Barnden, Lead Analyst at Semicast Research